SEM9 and TOKENIZE Signed RM15 Million Multi-Year Deal, Marrying Esports and Crypto
3 min readFeb 24, 2022

KUALA LUMPUR, FEBRUARY 24, 2022 — Malaysia-based esport organisation SEM9 announced a multi-year deal worth more than RM15 million with Tokenize Xchange as its main title sponsor and Cryptocurrency Exchange Partner. This partnership will be the first marriage between crypto and gaming, and it will set a new bar for how sponsorship and partnership work hand in hand.

This is Tokenize Xchange’s first-foray into esports and adds to the company’s ever-growing portfolio of partners, including Southeast Asian tech giant Grab Holdings, global payments solution provider and more. Through the strategic partnership, Tokenize and SEM9’s digital-native audiences are set to converge and provide a drive for financial literacy, education and awareness of esports and cryptocurrency.

The multi-sided partnership will see Tokenize’s logo featured on the middle chest and upper back of SEM9’s team jersey. SEM9 will also offer fans multiple rewards and invaluable experiences. This partnership is also poised to birth new exciting digital products, such as exclusive SEM9 NFTs, in the coming future.

Tommy Chieng, Chairman of SEM9 said: “Many partners have approached us in the crypto space, and our chief concern was whether they are credible, safe and sustainable. I’m happy to announce that Tokenize is the partner we believe is highly credible, safe, and here for the long term. Together with Qi Yu’s vision, we believe that we can build a safe space for our fans and audience. For all of us here at SEM9, this is a ground-breaking partnership, and we couldn’t be more excited for what’s ahead as we march together with Tokenize into Web3 and the metaverse”.

Hong Qi Yu, CEO of Tokenize Xchange, commented: “I have always believed that gaming and crypto assets are a natural marriage. I’m thrilled and bought the vision of SEM9, building a team to showcase what ASEAN is capable of in esports to the rest of the world. I can’t be happier to be working with such a high calibre esports organisation. The pipeline that we have in store will certainly excite the market.”

Based on SEM9’s mission and focus on giving back and social impact, the partnership will create more philanthropic initiatives in the near future. The multi-year deal worth more than RM15 million is signed across 6 years and will extend across ASEAN.

About SEM9

SEM9 is the region’s fastest-growing esports organisation, headquartered in Kuala Lumpur. With five professional teams that compete in top Southeast Asian tournaments such as WCS Asia Championship, PUBG Mobile Pro League, and Le Mans Virtual LMP. SEM9 has participated in more than 45 tournaments, achieved 1st place 7 times, 16 podiums and 9 honours.


Tokenize is a digital asset / cryptocurrency exchange platform to buy, sell, trade and store Bitcoin, Ethereum & more emerging digital currencies with over 200,000 users across South East Asia. The platform options available are Tokenize Xchange ( which offers over 60 cryptocurrencies with staking/earn programs and Tokenize Malaysia ( which is regulated by the Securities Commission of Malaysia and backed by Kenanga Investment Bank Bhd.


For SEM9

For Tokenize

(Tokenize Xchange)

(Tokenize Malaysia)



SEM9 is a professional esports organization based in Malaysia competing at the highest levels in the Southeast Asian region in multiple major esports.